SOUNDS

Making videos? Sound is half the medium.

 

Treating it as an afterthought is a missed opportunity to move people. Every story beat should inform—or be informed by—the sound.

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AI is cool, or whatever.

 

But we still believe in making music with our hands. See a basketball court on screen? The “drum kit” might be actual basketballs. Hear a symphony? That’s real people (or 25 Autumns) playing music in our studio, with careful attention paid to every action on screen. 

 

We do it that way because human touches make all the difference in audience impact and bottom line. 

 

But also because stock music sucks.